Whitespace analysis
Know how many stores your brand can support and the best place to put them.
The dynamic solution
Put your data to work optimizing markets with whitespace analysis.
Meet your living, breathing market planning solution.
Sure, it balances net new sales and cannibalization. And yeah, it helps you maximize store deployments while protecting existing locations.
But it’s so much more than that. Our whitespace analysis solution lets you play with different market scenarios using flexible parameters, granular capability and dynamic analysis.
Let’s talk about…
Intelligent site spacing
Why apply static, outdated logic to every area in your market plan?
Broad, generic lists of real estate opportunities based on drive times and density rings are going the way of the dodo.
Our whitespace analysis incorporates intelligent trade areas and modeled customer distribution for each market. This way you know your approach to site spacing is as smart and unique as your brand.
Flexible parameters
Don’t settle for the same old approach to your supportable store analysis.
Every brand has a different approach to their customers, stores, markets and risk. With Sitewise Analytics, you get to experiment, testing out different scenarios with our flexible parameters that control site spacing, sales transfer, annual unit volume and more.
The result? A tried and tested market plan that’s true to your brand, putting Board approvals on the fast track so you can move forward faster.
Granular capability
Things like cost of living and density class make a big impact on how many stores you can support in any market.
But these things change depending on where you look.
We work with you to adjust national and granular levers for big urban centers and low-density areas with a singular focus: what is realistic and justifiable? This way you can be confident in the best strategy for every market.
Dynamic analysis
Static analyses are good today with current data – but what about your everyday real-world intelligence?
Our solution is built to empower your teams to take control of brand growth strategy with a flexible and configurable approach.
Just enter new details from site tours and dynamically re-optimize your markets in minutes based on the truth on the ground. That way you can trust the results today, tomorrow, and next year too.
Straightforward analytics
If you can’t understand the results of your whitespace analysis, then what’s the point?
When you partner with our Predictive Analytics team, you get sophisticated analytics, user-friendly tech and results that are easy to interpret, hone and present to brand decision makers.
Sitewise whitespace analysis will make your team feel like a well-oiled market planning machine!
Dedicated service
Our job is to make your job easier.
That’s why we give you a dedicated Client Solutions Manager for the platform and an Analytics Client Manager for your model and whitespace analysis.
We work with you to build, refine, understand and explain it all so you get an efficient and accurate expansion strategy and market plan that works the way you need.
The dynamic app
Re-optimizing markets on the go
Meet the app that takes the pain out of whitespace analysis on site tours.
Sitewise Mobile gives you the power to quickly share and edit market holding capacity details, photos and notes on the go.
Want to accept or reject sites from your mobile device and re-optimize with your phone or tablet? No problem – it’s right there in the app.
Who we work with
Industries
We work with the next generation of market planners across every department in restaurant, retail and service brands. From analysts to C-suite executives – our whitespace analysis solutions help you level-up your market strategy with actionable insights.
Restaurant
Real estate roadmaps are on the menu for every kind of restaurant brand from quick service to fine dining.
Retail
Actionable, data-driven insights on shopper and competitor behavior for any retail brand.
Service
Innovative market optimization and site evaluation solutions for service-based brands.
Brand profile
Maybe you’re an emerging brand with a big dream. Maybe you’re an established brand looking to optimize your portfolio.
No matter where you are in your brand journey, Sitewise has options for your whitespace analysis. You can start small with score cards or go for the full real estate roadmap.
Established brands
The blog
What's new
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Ready to grow your brand the wise way?
We’d love to hear about your site selection strategy to help you update your strategic real estate roadmap!
